Apple reinvents textbooks with iBooks 2

As expected, Apple’s “education announcement” in today’s event gave us – and certainly several students – something to cheer about with the introduction of a new category in the iBookstore called “textbooks”. And this, in fact, is iBooks 2!

With iBooks 2 you can display books with videos as well as other interactive content, though the real intention of the Cupertino-based company is not yet clear considering only a few students own iPads. And this, to be very frank, isn’t incentive enough to purchase one.

Apart from iBooks 2, Apple has also launched a new app on the Mac App Store called iBooks Author — an app that allows people to create their own electronic textbooks on their Mac.

To kickstart their latest educational expedition, Apple has launched two high school textbooks — Biology and Environmental Science — one from Pearson PLC and five from McGraw-Hill. They will cost $15 or less, said Phil Schiller, Apple’s head of marketing.

Apple boasts 500,000+ apps for App Store, 100+ million downloads from Mac App Store

Apple has just issued a Press Release this morning announcing that the Mac App Store has now surpassed over a hundred billion downloads, and that the App Store now has over half a million apps under its banner since its inception with over 18 billion downloads, growing at the rate of more than a billion downloads a month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry. With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.” – Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Full Press Release below:

Apple’s Mac App Store Downloads Top 100 Million

CUPERTINO, California—December 12, 2011—Apple® today announced that over 100 million apps have been downloaded from the Mac® App Store™ in less than one year. With thousands of free and paid apps, the Mac App Store brings the App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, and download and install them in just one step. Apple revolutionized the app industry with the App Store, which now has more than 500,000 apps and where customers have downloaded more than 18 billion apps and continue to download more than 1 billion apps per month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“With Autodesk products in both the App Store and Mac App Store, we can reach hundreds of millions of Apple users around the world,” said Amar Hanspal, senior vice president of Platform Solutions and Emerging Business at Autodesk. “With our free AutoCAD WS and the more powerful professional drafting tools of AutoCAD LT, we’re using the Mac App Store to deliver new products and reach a growing base of new Mac customers.”

“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle,” said Saulius Dailide of the Pixelmator Team. “Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

The Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is included with Mac OS® X Lion and is available as a software update for any Mac running Mac OS X Snow Leopard®. For more information visit,

Mac developers set the prices for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit,

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
(408) 862-1171

Bill Evans
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iTunes and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Adobe Premiere Elements 10 and Photoshop Elements 10 arrive on Mac App Store

Two of Adobe”s latest products, Premiere Elements 10 and Photoshop Elements 10, both of which launched about 2 months ago, have now made it to the Mac App Store, costing $79.99 each. From Adobe:

New Facebook features allow you to auto analyze your images to identify people and tag them based on your Facebook friends. Those tags are then carried over to Facebook when uploading from Elements. A new object-based search is one of the most impressive enhancements, allowing you to find images containing a particular object such as a house or vehicle.

Other features include auto enhance and color correct for video footage, allowing you to “Automatically boost tone and vibrance without affecting skin tones, or use sliders to adjust color with complete control”. You can now also paint 1 of 100 new paint effects onto specific photo areas, add new text effects, and immediately upload video clips to Facebook and Youtube. Learn more about all the new features in these latest releases .

The duo was earlier launched among much fan fare and was priced at $99 each, or $149 combo.

OS X Lion available on the Mac App Store for download; USB flash drive for those with slow net connection

As promised, Apple has today launched Mac OS X Lion, the first major upgrade to its operating system software in two years, through the Mac App Store. Costing $29.99, the download weighs in at 3.74GB (though the Mac App Store calculates it as a 3.5GB download). To those that are blessed with high net speeds can download the Lion from the Mac App Store. For those on the slow side, read on…

Mac owners with a snail’s pace internet connection can download the upgrade at any Apple retail store, or for that matter, at any public Wi-Fi hotspot for free (legally). If this is not your cup of coffee then you can cough up an additional $40 and buy the official USB dongle, pre-loaded with the Lion installer, to be available on Apple’s online store some time in August.

To upgrade your Mac to Lion, you will require Snow Leopard, Mac OS X 10.6.6 or later, Apple said in a statement and on the Mac App Store.

Final Cut Pro X coming next week?

Final Cut Pro X (or FCP X) has been a pretty hot topic on Firstain recently, probably owing to the critical information given on that link: a June release date and a $299 price tag. While users have been eagerly anticipating the FCP X since some time now, we have received a big heads up from Japanese blog Macotakara, who claim that the product is finally coming to the Mac App Store next week. Though we haven’t heard officially anything from Apple yet, we’d really like to believe this claim as the mode (Mac App Store), time frame (June) and price ($299) all seem to fit in perfectly with Apple’s announcement. And yeah, there is also some chatter that few new Thunderbolt goodies will hit the market via third-parties. Are you ready?

Amazon launches Mac Download Store

Despite the presence of Apple’s own Mac App Store, Amazon has tried to divert some attention towards itself by opening a Mac Download Store, offering you various softwares and games for your Mac. And if you hurry, you can avail a discount of 5% by entering coupon code SAVE5MAC in the Promo box. Hurry!

Mac app store to open on January 6

On 20.10.2010 we first told you about the new Mac app store and later we also told you that it would open soon. Then we informed you that it might miss out on key features to start with. And today we finally confirm the arrival of the Mac App Store.

The Mac App Store will open on January 6. Hope you will enjoy the Mac App Store

Will The Gaming revolution Begin in The Mac?

Until now to be frank gaming has been poor on the Mac and a lot of gamers have shifted from Mac to Windows for gaming.

I don’t really know the reason why Developers and Gaming Companies have not yet invested in making games for the Mac. Maybe they did not find it profit oriented or useful.

It is surprising to see that games are already built and sold in million for the iOS devices but the Mac is yet far behind. With almost 90% of the world users being Windows and a lot  of them surely gamers Apple surely had to do something about the Gaming and entertainment part on the Mac.

Apple’s recent announcement of the Mac app store is a step by Apple CEO Steve Job’s in the right direction.

Surely the iPhone and iPad have been so successful because of the seamless and elite App store.

Also we understand that the apps at the app store are cheap and inexpensive i.e. Games are normally for around $3.99 to $9.99. This is quite cheap when you compare it with Windows Games which normally cost around $19.99 to $29.99.This may see the gaming industry boom in the Mac. Reasons are obvious and simple-Cheap games,Plenty of games to choose from.

The other thing that people have on their mind is the success of the Mac App store. It will be a treat to see the Mac app store being as successful as the other Apple app store because it will then revolutionize the Mac completely.

A few question that arise in my mind to which there are no definite answers. You can surely write your opinions in comments.

1.What will happen to my Mac. Will i have to JailBreak it too or can i use pirated apps or apps not excepted by Apple or will Apple have control over my Mac too just like it has in the iPhone,iPod touch and the iPad.Currently cracked apps work on the Mac

2.Will the 64Gb capacity in the new Macbook Air be enough for the never ending app store.

3.Is Apple trying to introduce Flash Memory because it has big plans of the Mac App store and its obvious that Apps work better with Flash Memory??