After the launch of the iPhone 5 Apple has shown a lot of love for India. The launch of the iTunes Store, Apple TV is just one part of the love. The iPhone 5 also came to India pretty soon compared to previous models and so did the iPad Mini.
Apple is running extremely high dosage promotional activities for the iPhone in India. Apple is offering 0% EMI schemes, with 10% cash back offers on the iPhone 4, 4S and the iPhone 5.
The latest offer by Apple lets the public give their old smartphone and get a minimum discount of Rs.7000 on the iPhone 4. This means the iPhone 4 which retails for Rs.26,500 would be available for 19,500.
This is primarily done by Apple to make the iPhone available in the sub-20,000 range to take on the Samsung Galaxy Grand, Blackberry Torch and some HTC phones.
No surprises, this scheme is doing extremely well and the latest reports state that the iPhone 4 is outselling the iPhone 5 in India. It’s only Apple who can sell a 2 year old phone at Rs.20,000.
In fact the iPhone 4 scheme was available only till 14th April,2013 but seeing an extremely positive response this scheme has been extended until 30th April,2013.
There are still some questions unanswered –
1. Why is Apple focusing on India all of a sudden?
Samsung is taking a part of Apple’s pie in the US, UK and Canada. Also Samsung has a greater hold on the smartphone market in developing countries like India. Apple has understood that if it wants to continue leading the smartphone market developing countries like India and China are extremely important.
2. Behind the scenes of the iPhone 4, minimum Rs.7000 discount scheme
The Apple reseller gets a Rs.5000 credit note from the distributer in country( Redington and Ingram Micro) and the rest Rs.2000 can be recovered by the reseller by selling the smartphone that the customers gives. It is on the discretion of the reseller whether or not to accept the smartphone given by the customer.
3. Why the special Scheme only for iPhone 4 ?
I think everyone by knows that the iPhone 5S is going to launch in summer. After the launch of the iPhone 5S the iPhone 4 will become almost obsolete. At the moment also sales of iPhone 4 in developed countries is extremely low. Apple wants to sell as many as possible before the launch on the iPhone 5S. iPhone is a premium phone and in a poor country like India people would not buying even a 2 year old iPhone if it is in their budget. Apple has studied the Indian market well.