We are done and dusted with Apple’s education-centered event in NYC held several hours ago where they “reinvented textbooks” and the way students go about their studies, releasing three new apps in the process – “iBooks 2” and “iTunes U” for the iPhone, iPad and iPod Touch, and “iBooks Author” for the Mac. While there has been much talk about Apple’s endeavors at New York City’s Guggenheim Museum, a fair share of the attention has been garnered by a heartwarming clip Apple played at the event. The video, embedded below for your viewing pleasure, shows how teachers and students are unhappy at the mess that is the United States education system and how Apple solves this problem by introducing iBooks 2 and iTunes U, making studying more easier, accessible and fun. Without a doubt, the video is truly worth the 7 minutes and 22 seconds of your precious time.
As expected, Apple’s “education announcement” in today’s event gave us – and certainly several students – something to cheer about with the introduction of a new category in the iBookstore called “textbooks”. And this, in fact, is iBooks 2!
With iBooks 2 you can display books with videos as well as other interactive content, though the real intention of the Cupertino-based company is not yet clear considering only a few students own iPads. And this, to be very frank, isn’t incentive enough to purchase one.
Apart from iBooks 2, Apple has also launched a new app on the Mac App Store called iBooks Author — an app that allows people to create their own electronic textbooks on their Mac.
To kickstart their latest educational expedition, Apple has launched two high school textbooks — Biology and Environmental Science — one from Pearson PLC and five from McGraw-Hill. They will cost $15 or less, said Phil Schiller, Apple’s head of marketing.