How To: Optimize Your Drug Rehab Facility for Apple Watch

With the brand new Apple Watch set to release at the end of April, more and more mobile users will find themselves relying more than ever on Apple’s voice command function, Siri. Searching on the go is going to be easier than ever for the average user.

Siri focuses heavily on local searches – so if you’re a drug rehab facility that primarily serves your local community, it’s important to make sure you’re indexed in every way possible for users to find you. When it comes to developing a comprehensive SEO strategy, many companies neglect to optimize for search engines other than Google. But if you want to stand a chance against your competitors, you’ll need to keep Siri in mind. Read on for some tips to incorporate Siri and other local search functions into your digital marketing strategy.

Create Multiple Profiles

There are countless sites with profiles of local businesses listed, such as Localeze, Facebook, Yellow Pages, Foursquare, TomTom, Yelp, and Google+ Local. Both Google Maps and Apple Maps are constantly pulling data from these platforms, so it’s important not only to create a profile on each one but also to ensure these profiles are detailed and complete.

Every Apple Watch will be pre-loaded with Apple Maps, so check your business listing there. If your drug rehab facility is unlisted or is incorrectly listed, send a report to Apple to correct the problem as quickly as possible.

It’s equally important to optimize for Google, because many iOS users still prefer Google Maps. Set your facility up with Google My Business to make sure your Google+ profile is listed on both Maps and Search.

Optimize for Siri

There are a few different ways to optimize for Siri, including but certainly not limited to:

·      Creating a formal review program for clients and their families to report feedback. Both consumers and search engines gravitate toward reviews. They want to know that your facility places individual focus on each resident and that your staff treats every patient with respect. Reviews speak for themselves about quality of care – and Siri also readily indexes them. Encourage happy clients to leave reviews.

·      Optimizing for long-tail keywords. Siri users search with natural speech, which means their queries are longer and more specific. Build out keywords for voice searches and phrases to compensate for different ways people talk.

·      Using schema tags to add value to local searches. These tags help search engines – and, in turn, Siri – to understand web content because they make it easier to index. Schema tags list information like address, phone number, rankings, and operating hours of businesses.

Optimizing for Local Searches

Pricing for drug rehab SEO depends on the extent of your reach. Some local indexes are harder to break into than others, which also figures into how much it costs to optimize your SEO. Either way, the cost is well worth it – especially when it comes to optimizing for so many different search venues.

Google Maps now listing call girls as well… what else?

So now, the mighty Google has started listing .. wait for it .. call girls as well on its Maps available online on the web. What more can we see next from the big G? Toilet listings?

(Click image for larger view [opens in new tab/window])

China hits back, blocks Google search

Exactly a week after Google left China, the world’s most populated country seems to have hit back.

Google Search and a number of other Google services appear to be blocked from within China. The interesting point here is that they haven’t blocked the entire site, but rather only a few services including Google Search. One of The Next Web’s correspondent tried to search something but was unable to access any search results. The search resulted in an error message. This is what we are told:

“the page remains blank and I get a “Error 101 (net::ERR_CONNECTION_RESET): Unknown error”

So apparently, Google.hk, Google News and Google Image search are not producing any search results, whereas Gmail and Google Maps are working perfectly fine.

Any reasons for such partiality among the features of the same site? Why not block all the services of Google?

The Next Web:

Wang Lijian, spokesman for the Ministry of Industry and Information Technology, one of China’s main Internet regulators, told the WSJ he was unaware of any disruption. Google’s China Service Availability page reports no issues with any of the above but it is unclear as to when it was last updated. A Google spokeswoman declined to immediately comment.

The company has however pointed out that the Chinese government could at any time opt to turn off Google’s services on mainland China by cutting links to the Hong Kong site. Until now, there has been no public indication that any of Google’s services have been disrupted there.

If this results in a complete and permanent blocking of Google’s search services, we’re likely to see backlash both from within and outside of China. It would raise fears that China is becoming more isolated with limited access to any news from outside of the country.

Of course, this like to come as more welcome news for Baidu who have have benefited enormously from the Google/China turmoil.

Screen shot 2010 03 30 at 8.23.00 PM 600x396 Has China Just Completely Blocked Google Search?

Credits: The Next Web

Like our posts? Follow Firstain on Twitter and/or join our Facebook Group to stay up-to-date with us.

Like our authors? Follow them: Aman Milwani on Twitter and/or Karan on Twitter.


Subscribe to Firstain by Email