Adobe Photoshop Lightroom 4 goes full fledged, upgrades at $79

Adobe Inc. today announced full fledged availability of its Aperture competitor Lightroom 4 software for Mac OS and Windows, listing the application at a penny less than $150 for the standalone, or $79 for an upgrade.  Alternatively, customers who purchased Photoshop CS5, Photoshop CS5 Extended, or any Creative Suite 5.5 edition can get Lightroom 4 for $99. Previously, Adobe Vice President of Products and Creative Media Solutions Winston Hendrickson billed Lightroom 4 “a stunning new release that will enhance photography workflows and help photographs stand out from the crowd.”

More information is available on the Adobe blog.

Apple ships Aperture 3: 64-bit, Snow Leopard/Intel only, 200 features, $199/£169 (demo available)

After the launch of the apple ipad its now time for some apps to be developed by apple, the all time best.

Yes and to make you further happy it is one of the most well known and popular app by apple- Aperture 3.

These new features include: Faces, Places and Brushes. Some of these build on the Faces and Places features inside iPhoto 09, and are designed to make it easier for snappers to track down the right image when rifling through large image collections.

From the Apple PR:

Aperture 3 also introduces new tools to refine your photos including Brushes for painting image adjustments onto parts of your photo, and Adjustment Presets for applying professional photo effects with just one click. Stunning new slideshows let you share your work by weaving together photos, audio, text and HD video.

“Millions of people love using iPhoto to organize, edit and share their digital photos,” said Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Aperture 3 is designed for both professionals who edit and manage massive libraries of photos and iPhoto users who want to take their photos further with easy-to-use tools such as Brushes and Adjustment Presets.”

“Aperture 3 gets it right,” said National Geographic photographer, Jim Richardson. “The image editing tools are exactly what I have been asking for, they’re so easy to use and give me a level of control that I never even thought possible.”

“I chose Aperture because it was the most powerful archiving application around, but it’s now an unbelievable imaging tool as well,” said Bill Frakes, Sports Illustrated staff photographer. “I am beyond impressed with the massive changes made in Aperture 3.”

Aperture 3 allows you to organize large photo libraries with even more flexibility using Projects and the new Faces and Places. Faces uses face detection and recognition to find and organize your photos by the people in them. You can view faces across your entire photo library or view just the faces that appear in selected projects. In a new view that speeds up the organization process, Aperture 3 displays faces that have been detected but haven’t yet been named. Places lets you explore your photos based on where they were taken, and like in iPhoto, Places automatically reverse geocodes GPS data into user-friendly locations. In Aperture 3, you can assign locations by dragging-and-dropping photos onto a map or by using location information from GPS enabled cameras, tracking devices or your iPhone photos.

The new Brushes feature allows you to add professional touches to your photos by simply painting effects onto the image. Aperture 3 includes 15 Quick Brushes that perform the most popular tasks like Dodge, Burn, Polarize and Blur, without the complexity of layers or masks. Brushes can automatically detect edges in your images to let you apply or remove effects exactly where you want them. Aperture 3 includes dozens of Adjustment Presets that apply a specific style or look to the entire image with just a click. You can create your own custom presets or explore the techniques of other photographers by importing theirs.

Aperture 3 makes it easy to share your work with stunning slideshows that weave together photos, audio, text and HD video. You can select one of six Apple designed themes or choose your own transitions, background, borders and titles, and even add your own soundtrack. You can export your slideshows directly to iTunes to take with you on your iPhone or iPod touch.

You can also share photographs as beautiful prints, create custom-designed hardcover books and publish to online photo sharing sites like Facebook and Flickr, right from Aperture 3.

Pricing & Availability
Aperture 3 costs $199 (US). Existing Aperture users can upgrade for $99 (US). In the UK the software costs £169 (inc VAT and UK extra Apple tax) while existing Aperture users can upgrade for a suggested retail price of £79 (inc VAT etc).

A downloadable 30-day trial version is available: www.apple.com/aperture/trial.

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