With the pivot by Google Glass from its current product to focusing on developing Project Aura instead, it has become clear that augmented reality technology for enterprises is the new focus. And Google isn’t the only company making this change.
Of the companies making a name for themselves in the AR industry, some are developing products designed to work with pre-existing technologies (e.g. iPads), while others are designing completely new augmented reality hardware. For example, Microsoft’s HoloLens employs its own uniquely designed headset for the ultimate AR experience.
Improving the Workplace with Augmented Reality
Leveraging AR technology to improve overall efficiency, safety, and communication in a work environment is becoming an increasingly popular notion. Part of the reason it’s gaining such traction is the varied applications for AR in the workplace. From employee onboarding to optimized presentations, this technology can apply to almost every occupational circumstance.
For example, Training Room Online and Fuzzy Logic recently combined forces to provide an augmented reality solution to large financial institutions and their employee onboarding process. Through AR that employed gamification, the final product was able to deliver an engaging yet educational experience to new employees.
When it comes to applying AI to business presentations, software like Haiku Deck Zuru is making the experience more effective and engaging. By pulling key messaging from slides and dynamically editing them, the overall effect is the most informational and essential presentation appearing before the audience.
The potential AR offers for making everyday business functions more effective and streamlined is a major reason that augmented reality for enterprises is becoming the focus of this technology’s development.
Tips for Introducing AR to Enterprises
If you’re an augmented reality developer looking to enter the enterprise market, there are a few things to keep in mind. Given that this technology is so new, the targets of your business and your pitch will be different than any other type of SaaS sales.
Consider where AR can most effectively be applied within the enterprise system. As the company offering AR as a solution, you should be able to offer insight into where the technology would have the greatest impact. There’s rarely an industry that wouldn’t benefit from augmented reality.
Let clients know what hardware best suits their purposes. If the company you’re pitching AR to deals in highly physical or dangerous environments, you’ll need to suggest a more durable option than HoloLens. Furthermore, it will be important to distinguish if they require their own hardware or if they should access the technology from their smartphone or other pre-existing device.
Find the enterprises that are open to innovation. Augmented reality technology offers a solution to businesses who are searching for ways to boost efficiency in their physical production processes by expanding into the digital realm. Those that are suffering the most will have the most incentive to invest in a new technology like AR, considering its seemingly limitless potential. For example, a food corporation with a farm will likely have great interest in a technological solution that optimizes their harvest yield.
Gather all the data you need for integrating AR into an enterprise. This technology thrives when it has the most data possible to work off from. Consider if the company will need to implement real-time sensors or work off of other contextual information.
Between the AR technologies that are designed for current hardware and others that are being developed in conjunction with unique devices, the applications for AR in the workplace are vast. Enterprises can best take advantage of the ROI-maximizing potential of this technology by investigating their options with AR developers and agencies. Applying digital solutions to the office space offers far too many advantages to ignore.