When you have an e-commerce website, you learn a lot of new terms that you may not have known about before, such as merchant account providers, payment gateways, and online payment APIs. Your merchant account provider is a necessity in order to be able to accept online payments from consumers via credit cards and debit cards, and sometimes you can simply allow your merchant account provider to set up your payment gateway, but it is always beneficial to know a little about the process yourself.
Having knowledge of payment gateway APIs can help you to make an informed decision when choosing a merchant account provider and payment gateway option, saving you time and money in the future. Some merchant account providers may tell you that you do not really require a payment gateway API, which is essentially a program (or a combination of programs) that accepts consumer information and passes it on to the merchant account providers or payment processors.
An API helps to provide a seamless process for both you and the consumer, and ensures more reliability than not having one. There are also several additional benefits to having a payment gateway API that you’ll want to consider when making your decision as to what type of payment processing options you’ll choose for your site.
Having ample security on your website during the payment process is a must. A good API will have security protocols built in to help protect you against fraudulent charges and hackers, as well as to help protect consumers from hackers trying to steal their information.
Easy to customize
As your business grows, you may want to add more functionality to your payment process and allow consumers more options for payment, as well as provide additional benefits. A good API can be further customized as your business grows, enabling you to add or remove features and functions as you desire.
Ease of use
You’ll want to be able to integrate your payment gateway API easily into your website, and you’ll also want to be able to provide a seamless payment process for consumers. Having to handle less troubleshooting calls from angry customers who can’t make payments, and having less calls to make yourself means more time to run your business and improve sales.
Advanced payment solutions and versatility
An API can be easily integrated with your site in order to allow payments through any devices that have an Internet connection, such as tablets, smartphones, and laptops. This is especially beneficial, since so many consumers today are using tablets and smartphones to shop and make purchases, rather than desktop computers.
Additional features for consumers
With an API, you can design your checkout and payment pages to appear how you please, which can improve the consumer shopping experience.
Take some time to research some payment gateway API options that are available to you so that you can make an informed decision and choose an API and payment gateway provider that can work with you to provide an API that suits your needs.