There are all sort of different options when it comes to webcasting and webcasting technology these days. In order to find out what path is most suited to your particular theme, approach, and content, there are a few tips and tricks that you can wander through mentally to check in with current standards.
Depending on size and scope, some of your research categories are going to be approaching your webcast from an enterprise-grade standpoint, approaching your presentation from a more casual standpoint, finding the right format for your presentation, and then choosing how technical and specific you want to get as far as editing and publishing go.
Approaching from an Enterprise-Grade Standpoint
Webcasting is an entirely different animal when it comes to the professionalism and efficiency required for appropriate presentations on a corporate level. Good thing there are companies that specifically sell professional webcasting solutions for people who need an efficient way to talk to between 50-1000 people in real-time. After purchasing, these services are typically extremely easy to set up and very effective at allowing your message to be produced and reproduced at will for the duration of your project.
Approaching From a Casual Standpoint
Casual webcasting is something that many people appreciate because it shows the casters to be human. Mistakes are made. Because it’s in real time, the timing between segments isn’t perfect. Things may not look quite right, or sound quite right. Anyone who watches one of the casual webcasts expects these things, and the familiarity of the mistakes is part of the draw. If you look up gamecasts, they fit into this casual webcast category, and some of them are insanely popular and make millions of dollars for the people who run them. It’s all about knowing your audience at that point.
Finding the Right Format
The basic formats for webcasts are all over the place. There’s the talking head. There’s the PowerPoint presentation version. There are webcasts that rely on video, and others that are more audio based. If you are planning on webcasting yourself, the choice of format is almost as important as the content you’re streaming itself. It’s the whole “the medium is the message” concept at its finest, and that theory should not be ignored.
Choosing Whether To Edit or Not
Video editing is hard, tedious, technical, and time consuming. If it’s an integral part of your professional output when it comes to uploading your webcast after the fact, plan on spending some serious time learning video editing techniques and then rendering it all together into something usable. Some people find the whole process very rewarding, however, so depending on what category of people you fall into, you may find that you enjoy it more than the webcast itself!