With the brand new Apple Watch set to release at the end of April, more and more mobile users will find themselves relying more than ever on Apple’s voice command function, Siri. Searching on the go is going to be easier than ever for the average user.
Siri focuses heavily on local searches – so if you’re a drug rehab facility that primarily serves your local community, it’s important to make sure you’re indexed in every way possible for users to find you. When it comes to developing a comprehensive SEO strategy, many companies neglect to optimize for search engines other than Google. But if you want to stand a chance against your competitors, you’ll need to keep Siri in mind. Read on for some tips to incorporate Siri and other local search functions into your digital marketing strategy.
Create Multiple Profiles
There are countless sites with profiles of local businesses listed, such as Localeze, Facebook, Yellow Pages, Foursquare, TomTom, Yelp, and Google+ Local. Both Google Maps and Apple Maps are constantly pulling data from these platforms, so it’s important not only to create a profile on each one but also to ensure these profiles are detailed and complete.
Every Apple Watch will be pre-loaded with Apple Maps, so check your business listing there. If your drug rehab facility is unlisted or is incorrectly listed, send a report to Apple to correct the problem as quickly as possible.
It’s equally important to optimize for Google, because many iOS users still prefer Google Maps. Set your facility up with Google My Business to make sure your Google+ profile is listed on both Maps and Search.
Optimize for Siri
There are a few different ways to optimize for Siri, including but certainly not limited to:
· Creating a formal review program for clients and their families to report feedback. Both consumers and search engines gravitate toward reviews. They want to know that your facility places individual focus on each resident and that your staff treats every patient with respect. Reviews speak for themselves about quality of care – and Siri also readily indexes them. Encourage happy clients to leave reviews.
· Optimizing for long-tail keywords. Siri users search with natural speech, which means their queries are longer and more specific. Build out keywords for voice searches and phrases to compensate for different ways people talk.
· Using schema tags to add value to local searches. These tags help search engines – and, in turn, Siri – to understand web content because they make it easier to index. Schema tags list information like address, phone number, rankings, and operating hours of businesses.
Optimizing for Local Searches
Pricing for drug rehab SEO depends on the extent of your reach. Some local indexes are harder to break into than others, which also figures into how much it costs to optimize your SEO. Either way, the cost is well worth it – especially when it comes to optimizing for so many different search venues.