A little over a week ago we highlighted ADR Studios' founder Antonio De Rosa's new iPhone concept design which he emphatically called the iPhone SJ. There were some awesome designing skills implemented by De Rosa in the concept, which featured a total capacitive glass screen on a slavishly light polycarbonate body and included a 10 megapixel camera and an A6 chip - which Apple is rumored to use in the next iPhone and iPad. The phone was designed so well that it received an overwhelming response which prompted De Rosa to further detail the iPhone SJ with some new photos and a short video, highlighting the features of the phone. De Rosa said:
The concept of the iPhone SJ has been welcomed in an amazing and unexpected way by the Web. We want to celebrate all this by releasing more images and details of the concept together with a small video.
(Click image for larger view)
While it is easy to criticize Apple for not making an iPhone based on any of the drool-worthy concepts / mockups we've seen, we must not forget the difficulty Sir Jonathon Ive and his design team must be facing in actually coming up with something like the iPhone SJ, filled with all the features and services we've been enjoying currently. Imagination is one thing and implementation another. And besides, Apple's current iPhones aren't that bad, are they?



