Apple's iPhone is not just a phone. Its a money making machine too.
"iPhone has been huge for us" claims PopCap CEO, Dave Roberts whose games have been a major hit with iPhone users and has yielded him millions of dollars. “I continue to be amazed at how much business we do on the iPhone” sighed a very ecstatic Roberts.
The gaming industry is just thriving in the new-found interest of users in mobile-gaming. Yes, previously too people used to play games on their phones. But the recent increase reveals a new high. And its but obvious no one wants to give up this opportunity to make money.
According to Roberts, 25 percent of the games publisher’s business is now in the mobile sector. Now that is a huge number considering so many other gaming options are available to us like Computer gaming, XBox, PlayStation, etc.
The mobile-gaming industry is booming, which is proved by the fact that PopCap’s Plants vs Zombies (game) amassed one million dollars in a mere nine days.
Social gaming is also kicking in, with 15 percent of their revenue coming from Facebook titles like Bejewelled who, for example, has 36 million Facebook users.
But apart from Apple's iPhone, game-makers are also targeting other options. Android seems to be the next favorite: “We are certainly working on Android stuff. It is not quite as clean of an ecosystem as the iPhone is.”
Read the full interview on TechFlash
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