Firstain

Starting off with the numbers, Apple have managed to offload 275 million iPods. *Clap* It is one of the most successful music devices out there in the world today. And this history-maker just got a new and revamped look.

There is a new look for each and every model of every iPod – the biggest development in history!

Steve: "So let's start off with the iPod shuffle. We thought we could make a really affordable player that is super easy to use. The second generation was even better. The third generation we took off the buttons..."

"But people clearly missed the buttons... so what are gonna do? The new iPod shuffle." Wow! It's tiny, but has buttons.

Wow. Looks great and really cute.

The new look also affords a clip on the backside, making it much more easier to flaunt on the ago.

Updates..

Available in 5 colors and costs just $49!

15 hours of music

Packaging..

Colors..

Price…

So that was the iPod Shuffle. Now over to iPod Nano…

The first gen..

Steve: "The next generation we took it to aluminum, third generation..." Nothing? "The fourth generation... so what can we do to make this better? We'd like to make it smaller, so we eliminate the click-wheel, so we need to make it touch based, and then we make it multi-touch." "The new iPod nano has multi-touch" It's like a tiny iPod touch!

It has a clip too!

Key Notes:

46% smaller

42% lighter

It's got a clip so no more armbands

Hard volume buttons. Nike+

29 different languages

24 hours battery life

Demonstration by Steve: This is the iPod nano. So, let me just flick some of the screens here. I can go right into music. I go into artists. I want to find Ella Fitzgerald, and I can just find a song."

"I can swipe right and go through, or I can hold down any place and go to the home screen. Here's some other screens -- radio, podcasts, photos... now I listen to albums a lot, let's say I want that on the front page -- I can just move it like other iOS devices..."

"Let's say I clip it on upside down... I just take my two fingers and rotate it. Now I'd like to show you some photos on it..." He's still upside down. "I live a lot of my life upside down." *Some laughs for that.* "So that gives you an idea of the iPod touch."

Stevie says these are available in 6 different identities, each burning the pocket by $149 (8GB) or $179 (16GB)

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