Apple is Apple and no one can beat it when it comes to consumer satisfaction!
Despite the several flaws of the iPhone 4 noticed in the past 22 days of its existence, Apple still remains to be way ahead in providing full customer satisfaction. And when they give you free cases for your iPhone 4, their rating just gets better.
Due to lack of time (and maybe some other factors), Apple will not be able to make its own bumpers in time so instead it is handing out cases (a variety of choices) to each and every customer for free. Not only this, even if are yet to buy the iPhone 4 you will still earn yourself a free case from Apple provided you purchase the phone before 30th September. What? You bought a bumper from Apple already? Don't worry as Apple will hand you a refund.
You can also return your iPhone 4 and get a full refund within 30 days, provided the phone is unharmed and in a reasonably good condition.

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[...] received by Apple, on 16th July,2010 Steve Jobs declared in a press conference the giving away of free bumpers to every iPhone 4 user (including new buyers) till 30th September, 2010. This announcement of giving away free bumpers [...]