With the competition fierce and consumer needs increasing with the progressing days it is very important for companies to come out with new features and techniques to rule the gadget market.
With high competition from apple iPad and the Sony E-book reader Kindle has lost some of its customers over the last 2 years but now Amazon tries to get back into the competition by introducing thinner lighter and better kindles
“It’s probably likely that Amazon already had this one in mind, more out of a response to Sony than out of any response to Apple,” McQuivey said ,an analyst at Forrester
Thinner Kindle
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