That's not the main purpose of this post, though. It appears Hyundai, in lieu of having an established status brand, has come up with some innovative ways to pamper Equus customers who will be expected to spend between $50,000 to $60,000 on the car.
For scheduled maintenance, Hyundai dealers will pick up Equus models from owners' homes, leave a loaner car, and then return the Equus after service. In addition, instead of the usual 300-page owners manual, buyers will receive a virtual owner's manual on an Apple iPad (which they can also use to schedule service appointments and operate other apps).
"Nobody wants to go to the dealership, not even a Lexus or BMW dealer," John Krafcik, Hyundai's CEO in North America, said in the report.

Credits: Gearlog
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