It appears that Bing’s possible appearance on the iPhone may be motivated by more than Apple’s desire to snub Google.
Sources close to the deal claimed that Google’s contract with Apple for exclusive iPhone search was worth $100 million per year, plus a slice of ad revenue. Microsoft has reportedly offered Apple more cash and a bigger slice of the ad revenue pie to usurp Google’s exclusive deal.
These reports add further credibility to the claims that Apple is about to screw Google over for iPhone search.
We all know Steve Jobs is a practical man and there would have to be a good financial case for dumping Google in favor of a relatively underdeveloped competitor in Bing. And this development makes these rumors seem much more plausible.
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